I see that Coke has bought into the "polar bears are dying!" myth and is now fundraising for W0rld W!ldl!fe F0und@tion. Considering how they've used images of polar bears for ad campaigns for many years, I get the tie-in.
Doesn't mean I like it or have to support it.
Guess it's time to find something else with which to mix my cocktails.
I doubt they'll notice it when I stop buying their product.